Be the bank.
The insurer. The realtor.
A premium partnership program for Mid-Michigan businesses adjacent to home services. Four category slots. One year. Locked in.
“You can’t buy your way into a category that’s already taken. That’s the point.”
Limited to four Mid-Michigan businesses per year.
Four slots. Four categories. One year.
Banking & Lending
The bank or credit union homeowners trust for HELOCs, mortgages, and project financing.
Home Insurance
The carrier or agency homeowners turn to when projects, claims, and coverage changes happen.
Real Estate Brokerage
The brokerage whose agents become the recommended option for Mid-Michigan buyers and sellers.
Title & Closing
The title company or real estate attorney firm that closes the transactions homeowners trust.
Categories may evolve based on Founding Partner conversations. First qualified business in each category takes the slot.
Three steps. One year. No surprises.
Book a discovery call
A 20-minute conversation. We confirm your category is still open, walk through the program, and answer your questions.
Lock your category
Once approved, your business owns its category on MI Home Hub for 12 months. No other competing brand can buy the slot during your term.
Be the recommended name
Your brand appears across MI Home Hub — homepage feature, category placement, monthly editorial spotlight, and homeowner communications.
What Cornerstone Partners receive.
More than a sponsorship. A position at the moment Mid-Michigan homeowners are making the most expensive decisions of their decade.
Category Exclusivity
No competing brand in your category for 12 months.
Homepage Featured Logo
Premium placement on the MI Home Hub homepage.
Top Category Placement
Above all standard pro listings in your category.
Monthly Editorial Spotlight
A feature article or campaign each month.
Homeowner Communications
Inclusion in monthly emails and SMS campaigns.
Co-Branded Sponsorship Rights
Community event activation opportunities.
Right Of First Refusal
First option on next year’s renewal.
Founding Cornerstone Status
Permanent recognition for the first four partners (locked rate, locked benefits).
$10,000 per year. One Cornerstone slot. Twelve months locked.
Founding Cornerstones \u2014 the first four partners \u2014 get the founding rate locked for life, right of first refusal on renewal every year, and permanent founding recognition on the platform.
Founding Cornerstone status closes after the first four partners sign.
Is your category still open?
Tell us a little about your business. Joe reviews every inquiry personally and will reach out to schedule your meeting.